According to statistics, 4.5 million searches are made through Google every minute. Millions of people around the world are looking for companies of all kinds.
And if you want to stand out from the competition, your business cannot lack a company profile on Google.
If you want your business to be more successful, it must appear on Google (and Google Maps!). But it’s not enough to just appear, you must be among the first results. How is that achieved?
In this article, we will tell you everything about one of the most important tools that Google offers to position your business on the Internet. Keep reading!
What is a company profile on Google
The first thing you have to know is that it is a free service offered by the giant Google.
The company profile on Google is a fantastic tool for your potential clients to find you in their Google or Google Maps searches, but it also serves to offer relevant information about your business.
A company profile on Google is a digital showcase that will help you gain visibility on the Internet and make it easier for your clients to find you.
Uses and advantages of the company profile on Google
A tool designed to give local visibility to all types of businesses, currently a company profile on Google is essential. Below we tell you some of its most important uses and advantages:
Your business appears among the first search results. Nowadays Google organizes searches based on the user’s location, and nearby businesses that have a company profile on Google and are related to the search will appear among the first places.
Connect directly with potential clients. Within a company profile on Google you can place your website, telephone number, email or even receive questions and messages to easily and quickly contact your potential clients.
Allow your business to appear on Google Maps. One of the most used sites to search for local businesses, appearing on Google Maps gives you a lot of visibility to new customers.
Offer useful information about your business. One of the main advantages of a company profile on Google is that it organizes all your business information so that customers can consult it comfortably. Address, opening hours, website, telephone, product and service offering, and much more.
A business profile on Google shows reviews and ratings from your customers. And it also offers the possibility of responding to these reviews, a great way to inspire confidence in potential clients. In some cases, using the mobile’s GPS, Google asks users to leave reviews if it detects that they have spent a certain amount of time in that location.
Manage business services on Google. With the same profile you can ensure that you appear in Google searches, and Google Maps, have reviews, answer frequently asked questions and manage Google Ads.
You can track and know statistics about your business. You will be able to monitor user clicks and visits and know the location from where they search. Without a doubt, these are important data to redirect your marketing strategies and learn more about your target audience.
It works as a digital showcase. A very simple way for your potential clients to learn more about your business, your products or your services before coming or purchasing through your website.
Improve the SEO of your business. Appearing in the Google business directory is something that will greatly improve the SEO positioning of your business. Additionally, if you optimize your profile and keep it updated, Google will rank you better in searches.
IMPROVE THE LOCAL SEO OF YOUR BUSINESS
SEO positioning at a local level
Improve the online reputation of your business
Become more visible to your clients
How to create a business profile on Google
The first thing you should do is check if you already have a Google account or business profile. If you already have a Google account for your business, then a Google business profile has already been created for you.
You can create a company profile on Google from your personal account or create a special one for your business, something we recommend. Once you log in to your Google account, you can start creating your business profile:
- Visit this page and click “manage now” to start creating your business profile on Google.
- Enter your company name and select it from the list if it appears or create a new one.
- Select the type of company that best suits your business: online store, local store or service company.
- Next, you must add the website, category, company address and other information requested by Google. Review the information carefully so that there are no errors.
- You must then verify or validate the account, a process that can take 1 to 2 weeks. You will receive a letter by mail with a code to validate your profile.
- After having created your company profile on Google, don’t forget to add images and fill out all the fields in your profile. From that moment on you will appear on Google Maps and in the Google search engine.
It’s actually quite easy to create a business profile on Google. However, if you have many locations and need to manage user rights per location, creating a business account is the best solution for you. Follow the instructions on Google’s help pages to set it up.
You can access your company profile on Google by clicking HERE
How to appear on Google as a company
Once you have verified your company profile on Google, it is time to optimize it. To make a good impression on your potential clients and convince them to buy from your business, it is essential to have a complete and attractive profile.
Below we leave you 8 keys to optimize your company profile on Google:
1. Enter basic information about your company
You must clearly and precisely present all possible data. Among the information that cannot be missing from your company profile on Google is:
- Full address
- Opening times
- Company Category
- Telephone contact
2. Create a broad description of your business
An original and broadest possible description of your business is very important to position your company profile on Google. Here information must be given about the activity, services, products and particular characteristics of the company.
3. Optimize your images
The photos of a company profile on Google are what attracts the most attention of users, so they should be beautiful, professional and related to your brand image. We recommend placing your logo as your profile photo and choosing a quality and attractive cover photo.
4. Ask your customers for reviews
93.4% of users read customer reviews on Google Company Profile business listing before purchasing any product or service. These reviews are, in many cases, a trigger for a purchase or a failure.
Before purchasing any product or service, most users examine the company’s reviews to ensure they make a good decision. Therefore, reviews on Google are very important. These motivate your customers to leave opinions and ratings about the products, services and comfort that your establishment offers.
Google ratings range from 1 to 5 stars and allow you to leave written evaluations. It is very important to respond to all the reviews they give you, both positive and negative, in a professional manner (and you can take advantage of the responses to naturally place keywords related to your business).
5. Activate messages on your profile
An option that is often ignored, but that will allow you to speak directly with users who search for you on Google or Google Maps. It is important to know that Google gives a lot of importance to these messages, which you must respond quickly.
6. Place the map on your website
Placing the Google map on your website will be very helpful for users to locate you. This way they can also verify that the address that appears in the search engine is the same as the one on your website.
7. Publish your products or services
Your company profile on Google can also be a great showcase since it offers the option to publish your products or services as if it were an online store. With this feature, users can clearly see what you offer and encourage them to visit your website.
8. Constantly analyze and update
Analyzing your account statistics is crucial to see where there are failures, draw conclusions, see strategies and make marketing decisions. Statistics let you know:
- The number of visitors to your website from Google and Google Maps.
- The number of calls received from your company profile.
- What are the keywords that lead them to your business.
- The most viewed photos or those that attract the most attention.
- Know the reviews that have been read the most.
In addition, it is important that from time to time (we recommend once a month) you review your company profile on Google to: upload new photos and keep the profile updated, discover new functions, and check that your company information is correct, among others. tasks.
Responding to reviews, questions or messages should be a more immediate task, so we recommend downloading the mobile app and activating email notifications so that you don’t miss anything.
What are you waiting for to create your company profile on Google?
It is indisputable that the company profile on Google has become an essential and ideal platform for those who want their business to be better positioned on the Internet.
If you use it correctly, this is a free tool that will help you improve your digital reputation and boost your business. Take advantage of the company’s profile on Google to find more local customers!