how to do a keyword analysis

Performing a keyword analysis is of vital importance when writing an article, post or any other text in the online universe.

The reasons for such important research have to do with SEO, that is, the organic ranking of the website.

When you create your website or publish on your blog, you want both your site and the article to have visibility to reach more people, especially those who could be your potential clients.

To be visible you need to appear between the first and second pages of search engines, since from there very few people continue to go to the following pages.

Because if you find the information you need on the first page, why continue further?

Therefore, if you are not in first class, you do not exist for anyone. According to a study by the company Ahrefs, 90% of existing web pages do not receive user traffic.

If you want to better rank your website or the articles you publish, you must carry out a keyword analysis and thus know which ones have the highest search volume.

In this article, we explain how to do a keyword study and give you some free tools that can help you.

What is a keyword analysis?

When we talk about keywords we refer to that term or phrase that you enter in the search engine, for example in Google, when you are looking for information on a specific topic or you need to solve a problem and you investigate to find out what or who can solve it for you.

Knowing the terms that users enter in their searches will help you optimize your website and thus be able to reach the top positions in the list of results offered by Google.

Examples of keywords could be: “plumbers”, “cheap hotels in Akwa Ibom”, “vegan food”, “what are the best indoor plants”

If you realize from the examples, keywords can be a single word, between two and five words or more than five words.

The first is called short tail or short keywords, the second is middle tail keywords, and the last is called long tail keywords.

Although they are mostly grouped into two: the short ones and the long ones, considering those of medium length as long as well.

Why is it better to use long tail keywords?

Long-tail keywords refer to phrases made up of several words.

They are usually used when your goal is to find something more specific.

Searching for restaurants in Madrid is not the same as searching for Argentine food restaurants in Madrid.

The first is more general and will have a higher search volume, so it will be more difficult to rank for.

The second is more precise. You will have fewer searches but more chances to appear higher.

When it comes to SEM campaigns (paid advertising), long tail keywords have a lower cost than generic keywords, since there is less competition when bidding on them.

Another characteristic of long-tail keywords is their high conversion probability.

If you are looking for food for dogs with lactose intolerance, you are specifying what you need.

This long tail surely has less search volume than general dog food.


Therefore you will have fewer competitors, which will make you rank yourself higher. And that is important so that whoever searches finds you.

Where should you place your keywords?

Keywords should be in line with what your audience is searching for. Therefore, there are places where they have to be inserted if you want to be found:

  • In the URL: You must include a keyword in your address, so you make it clear what you do to users but also to Google.
  • In the title of the page: It is also essential that you put in the name of the page the keywords for which you want to rank yourself.
  • H1, H2, H3: These are the titles of the text.
  • Meta-description: It is the text that appears below the title in the search results.

Define your business well with your keywords and you will have a better chance of getting clicks.

If you don’t put anything, Google will take the first 160 characters that you have on your website, and that usually looks terrible.

  • Within the text: Throughout the content, you must naturally insert the keywords.

Use secondary keywords and synonyms to avoid always repeating the same thing. Depending on the length of the text, repeat them more or less times. But don’t go overboard or Google could penalize you.

  • In images: You should know that Google does not read images, it reads text.

This means that if you put a photo at the beginning of your website and do not add any text, Google will not read your website. It is advisable that you add Alt Text (alternative text) that specifies what the image is about, and if you include the keyword, the better.

5 Free Tools to Research Keywords


There are many free tools to search for keywords and each teacher will recommend their own.

In this article, we suggest these 5 tools that you can use without having to pay for it and that will offer you a lot of information.

Google Keyword Planner

This is probably the most popular and useful tool for doing keyword analysis. It allows you to get detailed search data for any word or phrase you want to analyze.

Google Ads Keyword Planner is a free tool that allows you to analyze search volume and competition for specific keywords. This tool is especially useful for finding new keywords related to your website and analyzing the competition for these keywords.

Google Keyword Planner is a tool that is part of Google Ads that helps advertisers find relevant keywords for their ads.

With this tool, advertisers can search for new keywords, get related keyword ideas, and view statistics such as monthly search volume and competition for each keyword.

Google Keyword Planner is a very useful tool for those who want to launch an online advertising campaign.

By providing a list of relevant keywords and useful data on search volume and competition, this tool can help advertisers choose the right keywords for their ads and maximize the performance of their online advertising campaigns.

Another great free tool from Google. It lets you know which terms and phrases are most popular based on time and place. This can be very useful in identifying trends and patterns in user behaviour on the Internet.

Answer the public

AnswerThePublic is a free tool that helps you find questions related to a specific keyword. This tool is especially useful for finding new keyword opportunities related to questions and answers.

This free tool is useful if you want to discover the questions that users ask related to a certain topic. This will help you identify interesting new keywords for your keyword research.

How to choose the best keywords for my website?

How do I know which are the best keywords for my website? Here are some tips:

When selecting the keywords for which you want to position yourself, you must take two aspects into account:

  • That are related to your business.
  • Let them be words that your potential customers would use when searching for your product or service.

Why are keywords so important?

Keywords are important because they are the way in which your users can find your website when they search on the Internet.

If the robots in charge of crawling the pages do not know what your website is about, they will not show it in their search results, and thus it will be impossible for them to find you, except for those people who know your address (URL) and type it directly.

In addition, Google needs to identify these keywords to know what the content of your website is about and thus be able to classify it.

If the robots in charge of crawling the pages do not know what your website is about, they will not show it in their search results, and thus it will be impossible for them to find you, except for those people who know your address (URL) and type it directly.

Google Trends

Google Trends is a free tool from Google that allows you to analyze keyword search volume over time. This tool is especially useful for analyzing search trends and patterns in different geographic regions.

Likewise, you will be able to know other data such as the regions where that word is most searched or queries that users make related to said keyword.

You can also use Google Trends to compare search volume for different keywords and find new keyword opportunities.


Before starting keyword research, it is essential to be clear about your objectives and know your audience. Additionally, once you have a list of potential keywords, you’ll need to prioritize them to determine which ones are most relevant to your site and will help you achieve your goals.

Identify your objectives: before starting to search for keywords, you must be clear about what you want to achieve with your website. Do you want to generate organic traffic? Improve your ranking in search engines? Generate leads or direct sales? Define your objectives well and then look for the keywords that will help you achieve them.

Know your audience: Another fundamental aspect of choosing the best keywords is knowing who will be the recipient of your website. What are your search habits? What do you search for when you enter Google or other search engines? Analyze this and you will be able to better define what type of keywords to use

Prioritize your keywords: Once you’ve identified a list of potential keywords for your site, it’s important to prioritize the best options. This step will help determine which terms are most relevant to your objective and which will be easier to achieve organic positions in search engines.

With this article we intend to provide you with clear and precise information about what keywords are, what is relevant to a keyword analysis and the importance they have for the positioning of a business’s website.

If you have doubts about the keywords on your website, you don’t know if you have chosen the correct ones and if they are well placed, clear your doubts by contacting us and we will advise you on what you need.

In conclusion, doing keyword analysis is essential for any successful digital marketing strategy. By understanding the keywords that users use to search for information, products or services, you can optimize the content of a web page and improve its positioning in search engines.

Additionally, a well-done keyword analysis can help you identify business opportunities and better understand your target audience. Although it may seem like a complicated process, by following the right steps and using the right tools, anyone can do effective keyword research and improve their online presence.