Keyword research is finding and analysing words and phrases that apply to your website’s content and are commonly used by people who are searching for information on the internet.
The goal of keyword research is to identify keywords that will help your website rank higher in search engine results and attract more relevant traffic.
I use reliable keyword research tools such as Google Keyword, SemRush, and AnswerThePublic which allows you to see how often a particular keyword is searched for and how much competition there is for that keyword.
I use keyword research to identify long-tail keywords, which are more specific and less commonly used but can still be effective in driving targeted traffic to your website.
What is the importance of keyword research?
Keyword research is important for several reasons. First, it helps you identify the terms and phrases that are most relevant to your website’s content, so you can include them in your website’s pages and blog posts.
This can improve the visibility of your website in search engine results, as search engines use keywords to understand the content of a page and determine how relevant it is to a user’s query.
Second, keyword research can help you understand the language that your target audience is using to search for information online.
By using the same language as your audience, you can create content that is more relevant and useful to them, which can help improve their experience on your website and increase the likelihood that they will engage with your content.
Third, keyword research can also help you understand the competition for different keywords and phrases. This can help you identify opportunities to differentiate your content and make it more visible in search engine results.
For example, if you notice that a particular keyword has a high level of competition, focus on using long-tail keywords that are less competitive but still relevant to your content.
BEST KEYWORD RESEARCH TOOL
There are many tools that can be used for keyword research, and the best one for you will depend on your specific needs and preferences.
Some of the most popular and effective SEO tools for keyword research include:
- Google Keyword Planner: This is a free tool provided by Google that allows you to see how often a particular keyword is searched for and how much competition there is for that keyword. It also provides suggestions for related keywords you can use in your content.
- SEMrush: This is a paid tool that provides a wide range of features for keyword research, including keyword suggestions, keyword difficulty, and search volume data. It also allows you to compare your website’s performance with that of your competitors.
- Ahrefs: This is another paid tool that offers a range of features for keyword research, including keyword suggestions, search volume data, and keyword difficulty scores. It also provides information on the keywords that your competitors are ranking for.
- Moz Keyword Explorer: This paid tool provides keyword suggestions, search volume data, and keyword difficulty scores. It also allows you to see the keyword opportunities for your website and track the performance of your keywords.
The best tool for keyword research will depend on your specific needs and budget. It’s a good idea to try out different tools and see which one works best for you.
When to do keyword research?
Keyword research should be an ongoing process that is integrated into your overall SEO strategy.
This means that you should regularly conduct keyword research to identify new opportunities and keep up-to-date with changes in the language and behaviour of your target audience.
There are two crucial times when you should conduct keyword research:
- Before creating new content: Before you create new pages or blog posts for your website, conduct keyword research to identify the keywords and phrases that are most relevant to your content. This will help you ensure that your content is optimized for search engines and that it targets the right audience.
- Periodically: Even after you have created your website’s content, you should periodically conduct keyword research to identify new opportunities and keep up-to-date with changes in the language and behaviour of your target audience. For example, conduct keyword research every few months to see if there are any new keywords that you should target or if the popularity of certain keywords has changed.
Overall, keyword research should be an ongoing process that is integrated into your overall SEO strategy.
This will help you create content that is optimized for search engines and relevant to your target audience.